Unchained Brands started with a very simple, yet meaningful 3-ring design. The signature rings of our product collection symbolize our core values of courage, community and compassion.
Our mission is based on the convergence of our product collection and our support community. We are proud to provide a portion of our proceeds to benefit MusiCares®, a non-profit organization that provides a safety net of critical assistance for music people in times of need.
Our designs were born in LA in the mind and hands of our co-founder, professional musician Johnny Griparic. Johnny designed, built and road tested the 3-ring chain on stages around the world, from club gigs to arena tours. From inception, the positive feedback to the chain design was inspiring. This also led Johnny to wonder: Could this "chain" hold a greater meaning? On June 6th, 2019, in a recording studio in Sierra Madre, CA, Johnny and co-founder James Pace Piacentino first met. Within minutes of James seeing the chain, it clicked... A rock 'n' roll lifestyle brand that GIVES BACK was born. The vision of a company that inspires and helps others, once just an idea, became a reality.
We believe that beliefs drive behavior. We believe in those who share common values. We believe in people who give back. This is who we are as individuals and this is what Unchained Brands will always be all about.
Together, we will lead the journey to inspire through our products and our community. We hope you will join us.